Course Mission and Scope
We often hear that globalization is “changing the face of competition” in many industries, but what does this really mean for managers as they formulate and implement strategy? How can we effectively analyze the competitive structure of global industries and translate that analysis into winning strategies? This course is designed to immerse you in the opportunities and challenges faced by managers who are venturing into overseas markets in response to (or in anticipation of) increased global competition. The focus is on developing your analytical and managerial skills to effectively compete in the increasingly interconnected world.

Through a combination of readings, case analysis, and group research, you will develop your ability to pursue managerial action that is responsive to the evolving global business environment, and to the often-conflicting demands of multiple stakeholders such as local and overseas employees, customers, joint venture partners, governments, and nongovernmental organizations. The course is organized to first answer the questions of why, where, how, and when/whether to enter global markets, exploring the challenges of doing so as we go. The course seeks to bring together the various learning from other courses, particularly STR 4401. Your group assignment in the course will involve selecting and analyzing a specific country as a target for possible expansion. The intent is to help you inform yourselves and your classmates about the attractiveness of various countries for possible market entry as well as how to pursue this kind of evaluation.